Abstract

Nowadays, Internet and mobile technology have changed our way of both doing business and dealing with our daily routine activities. Mobile Broadband Internet represents the fastest growing segment of the European broadband market. Currently, mobile Internet services represent the most promising revenue stream for mobile operators. The present article discusses Bulgaria’s performance against each dimension of the Mobile Connectivity Index (MCI), highlighting the country’s challenges and achievement. The results show that Bulgaria is seriously lagging behind both the leading countries and European Union (EU) Member States.

Highlights

  • Use of the Internet has exploded in recent years

  • Mobile Data Speed (4G Speed) of operators across Bulgaria ranks 9th in the world, according to Global State of Mobile Networks Report

  • The results show that the main challenge for Bulgarian mobile operators is the Infrastructure

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Summary

Introduction

Use of the Internet has exploded in recent years. Rapidly evolving network and computer technology, coupled with the exponential growth of the services and information available on the Internet enable hundreds of millions of people to have fast access to a huge amount of information from anywhere and everywhere. There were approximately 792 million mobile-only subscribers in 2017 This is of special concern because mobile is the primary means by which new Internet users - those with lower incomes and/or in developing countries are getting online [4]. Most of the 1.75 billion increases in the number of mobile Internet users between 2017 and 2025 will come from China, India and Sub-Saharan Africa [9] Key drivers of this growth are: increasing population coverage of 3G and 4G networks, more affordable smartphones and data tariffs, and an increasing willingness among users to consume social media and a range of services and content online. The index is an effective tool to identify priorities to drive mobile Internet adoption

Mobile Internet Growth in Bulgaria
Findings
Conclusions

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