Growing the Young Generation’s Interest in Agriculture through Synergy between Tourism and Organic Farming

Abstract

Abstract Sustainable agriculture is becoming increasingly important in the context of global population growth and climate change. However, young people’s interest in agriculture has declined due to urbanization and a shift in career preferences. In light of this challenge, the idea to create a synergy between tourism and organic farming has emerged as an interesting and potential solution. This article explores how this synergy can play an important role in growing young people’s interest in agriculture. The research method is qualitative with a phenomenological approach. The research was conducted at an organic farming center in Karanganyar Regency, Central Java. The results show that organic farming, combined with elements of education, sustainability, and social interaction in the tourism experience, has a positive impact on the local economy, improves environmental awareness, and strengthens the connection with nature and local communities. By taking advantage of the potential synergy between tourism and organic farming, young people can be inspired to engage in sustainable agriculture, to create positive changes in future agricultural practices, and to promote a more environmentally conscious and sustainable society.