Abstract
Travel and tourism competitiveness is a multi-pillars construct, each originating from measurement attempts. Involvement of governments, technology and tourism infrastructures are viewed as factors able to improve tourism competitiveness. This paper identifies principal components from these pillars for the Asia-Pacific and Americas considered most improved regions by the World Economic Forum (WEF). Five principal components were identified but three components were the most appropriate solution. A cluster analysis divided the countries into four groups offering a classification of the set. With their position presented in a scatter plot, countries can identify and select the best recommendations to their case depending on the group they belong to. Based on the cluster analysis results, it is seen that groups likes the Underachievers and Critical improvements would definitely need to improve their ICT level, while the Average Performers could as well benefit from technology improvements, although at a lesser degree. Specific examples discussed give better indications and recommendations to the countries as they can draw example from the explained cases to either adopt or adapt relevant strategies that would help their economy or avoid making similar mistakes.
Highlights
Advancements in technology and the needs for a better lifestyle have created a very competitive environment at a large scale for firms, companies, enterprises, businesses, countries, territories, industries and individuals in general
The present study focused on identifying the principal components related to internet and communication technologies (ICTs) readiness, Prioritization of Travel and Tourism (PoTT) and Tourist Service Infrastructure (TSI) and later grouped the countries from the two most improved regions, the Americas and Asia-Pacific, into different clusters based on the first two principal components identified
This research highlighted some of the determinants of tourism competitiveness that can be used to classify the countries of the sample under study
Summary
Advancements in technology and the needs for a better lifestyle have created a very competitive environment at a large scale for firms, companies, enterprises, businesses, countries, territories, industries and individuals in general. The government sets the tone, makes tourism related policies, invest in public infrastructures and, by its decisions, attracts private investments likely to impact tourism competitiveness so that society is better off These three pillars, namely ICT Readiness, Prioritization of Travel and Tourism (PoTT), and Tourist Service Infrastructure (TSI) seem to penetrate each other and their inter-penetration suggests a rationale so as to understand the reason studying these three indicators makes sense. This section discusses the role and importance of ICT Readiness, PoTT by governments and TSI in the travel and tourism sector. It provides an overview of the travel and tourism competitiveness index (TTCI)
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
