Group Recommendation Based on the Analysis of Group Influence and Review Content

Abstract

With the development of internet, users not only receive information passively but also share their own opinions on the social networking websites. Accordingly, users’ preferences for items may be affected by others through opinion sharing and social interactions. Moreover, users with similar preferences usually form a group to share related information with others. Users’ preferences may be affected by group members. Existing researches often focus on analyzing personal preferences and group recommendation approaches without user influence. In this work, we propose a novel group recommendation approach which combines the group influence, rating-based score and profile similarity to predict group preference. The group influence is composed of group member influences, review influence and recommendation influence. The profile similarity is derived from the analysis of item descriptions and review content. The experimental results show that considering the group influence and content information in group recommendation approach can effectively improve the recommendation performance.