Group Productivity and Telematic Communication

Abstract

Abstract Evidence offered by Bottger and Yetton has suggested that group performance is a function of member abilities and strategies to use them. This model completed previous ones offered by Steiner and Davis which were developed under the assumption that group communication occurs in a face-to-face situation. However, since the 1980s, a considerable amount of research has focused upon new ways of communication through new technologies. Findings from psychosocial studies suggest that the use of computers for communication changes group processes and outcomes. In this context, a new research question emerges, which is concerned with group performance as a function of the communication channel. New models should be developed for a better understanding of group performance in mediated communication context. This study presents results from a laboratory experiment comparing three communication media: face-to-face, electronic mail, and video-conference, in a multi-decision task (“moon survival”). Its main objective has been to replicate Bottger and Yetton's model but to incorporate the communication channel mentioned above as a moderator variable of group performance. Variables considered have been input variables (members' resources for achieving task); process variables (group composition according to consensus reached, adequate use of resources, and quality of conflict management), and group performance. Our results show the existence of different patterns for predicting group performance according to the communication channel employed. In this sense, in a face-to-face situation groups perform mainly on the basis of their members' knowledge of the task, as in Steiner's model. The performance of video-conference groups was due to the decision schemes, that is, how groups use their resources (the Davis model). Bottger and Yetton's model has been partially replicated in electronic mail situations. The management of the process is crucial for explaining group performance, but it may be necessary to code it in a different way. Therefore, the positive conflict management will be different from face-to-face and video-conference.