Abstract
Three experiments explored the effects of computer-mediated communication on communication efficiency, participation, interpersonal behavior, and group choice. Groups of three members were asked to reach consensus on career choice problems; they communicated face-to-face and in simultaneous computer-mediated discussions or through computer mail. When groups were linked by computer, group members made fewer remarks than they did face-to-face and took longer to make their group decisions. Social equalization was higher in computer-mediated groups in that group members participated more equally in discussions. Computer-mediated groups also exhibited more uninhibited behavior—using strong and inflammatory expressions in interpersonal interactions. Decisions of computer-mediated groups shifted further away from the members' initial individual choices than group decisions which followed face-to-face discussions. We discuss the implications of these findings for extension of theories about group interaction and for analyses of the effects of Computers in organizations.
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