Group communication and quality of task solution in a media production organization

Abstract

This study was designed to identify “differences that make a difference” in the communication of small groups engaged in producing multimedia messages. Results indicate that the nature and frequency of the leader's communication, the relative openness of the group's communication system, and the proportionate number of members who actively participate in group activities affect the quality of the groups’ products as measured by audience evaluation. The study supports findings of previous research on group communication and theories of effective organizational communication.