Abstract
More than 8 years after 9/11, New York's Ground Zero remains a site of mnemonic contestation as competing advocates vie to influence reconstruction. Take Back the Memorial (TBM) is an advocacy platform for those who lost loved ones in the attacks to voice their opinions about how Ground Zero is rebuilt. TBM discourse reflects the family members' attempts to establish the authority to guide memorial construction by dismissing competing rhetorics as “political” and employing conservatively charged metaphors of ownership. The metaphors used by TBM concretize the public memory of 9/11 in strategic ways.
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