Abstract
This research compares grocery shopping attitudes and behaviors before and during the COVID‐19 pandemic, particularly online/offline shopping modes. Prior to COVID‐19, more consumers shopped in person, even if it was not preferred; consumers who preferred to shop online were found to have greater need for control. During the pandemic, more consumers adopted online grocery shopping, and differences in need for control disappeared. Qualitative research suggests that need for control was superseded by lower‐order needs related to food/safety. There is also a growing consumer desire to grocery shop in person, so postpandemic, this is anticipated to increase relative to online shopping.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
