Grid-group cultural theory and behaviour in a public good experiment

Abstract

ABSTRACT This paper investigates the interaction between one’s cultural orientation, as derived from Grid-Group Cultural Theory (GGCT), and behaviour in a public good (PG) experiment with and without the opportunity to monitor and punish. We observe that high-group individuals contribute more than low-group individuals and that high-grid individuals are more likely to monitor and punish than low-grid individuals. Results confirm that one’s culture interacts in predictable ways with economic institutions. Future research is warranted to determine whether such institutions can be designed to appeal to specific cultures in order to achieve public policy goals more effectively.