Grey Relational Analysis on the Crucial Factors of Digital Banking Development in Taiwan

Abstract

Banks' digitalization is impartments a future trend and a national financial technology policy in Taiwan. This research aims to study which factors will affect digital accounts' promotion of digital banking. Specifically, we apply the grey relational analysis (GRA) methodology to analyze and identify the main factors of digital banking development. The empirical findings can briefly be summarized as follows: A bank wants to promote digital accounts, it must start with a credit card, because the use of digital finance must bind be bound to a credit card and let the people know that digital accounts have many advantages, such as no deposit limit and interest, free cross-bank withdrawals, etc. In general, the following crucial factors such as number of free transfers, deposit limit, the card in force, active cards and number of free withdrawal need to be considered since these factors can strongly assist digital banking development in Taiwan and banks effectively promote and attract people to apply for digital accounts.