Abstract
This study aims to explain the strategies of Greenpeace in pressuring the Indian government to overcome air pollution immediately that occurred in the country in 2015-2018. Based on WHO reports, India is known to be one of the countries with very high levels of air pollution in the world. Air pollution is a significant environmental problem in India and has caused various health problems to the death of its people. Greenpeace as an international organization whose aim is to protect the environment strives to help people express their aspirations to the government to immediately take proper actions related to air pollution in the country in various ways, such as campaigns and protest actions. Using the concept of NGO to look at Greenpeace's way of inviting the public to get involved in its activities, then using the concept of the Transnational Advocacy Network to find out Greenpeace's strategy in suppressing the Indian government.
Highlights
Greenpeace is an international non-governmental organization that often criticizes governments or corporations for not caring about environmental problems and animal life in the wild
According to a report released by Greenpeace, more than 300 coal-fired power plants in India still violate the emission standards provided by the Ministry of Environment, Forest and Climate Change (MoEFCC) in 2015
Discussions among the MoEFCC signaled a target of reducing air pollution by 35% in three years and a reduction of 50% in the five years for at least 100 cities across India. b
Summary
Greenpeace is an international non-governmental organization that often criticizes governments or corporations for not caring about environmental problems and animal life in the wild. In carrying out these actions, Greenpeace mostly advocates through campaigns which include videos or hashtags which they disseminate through social media. In 2014, the World Health Organization (WHO) issued a report that included ratings of approximately 1,600 cities in 91 countries for their air quality as measured by concentrations of PM10 and PM2.5 These particles are very dangerous and will stick to the lungs and can cause various diseases
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