Greening through social trust?

Abstract

This study examines whether and how social trust affects corporate green innovation. Using the panel samples of Chinese non-financial listed companies from 2010 to 2015, this study finds that social trust has a significant positive impact on corporate green innovation, and this effect remains after a series of robustness checks. Heterogeneity analysis shows that this promotion effect is more pronounced in non-state owned enterprises, small enterprise facing severe financing constraints, and enterprises belonging to non-high-tech and non-heavily polluting industries. This positive impact is also more prominent in areas with high economic uncertainty, a strong Confucian cultural atmosphere, and non-environmentally friendly cities. Based on the theoretical framework of the trust triangle, the exploration of potential mechanisms reveals that the promotion effects of social trust on green innovation is achieved by increasing the external environmental pressure faced by enterprises, enhancing their reputation motivation and their environmental awareness. We further observe that social trust has a substitution effect on the formal institution. These results indicate that social trust plays a key role in affecting the green development of enterprises and can be used as a means of external governance.