Abstract
Due to growing worldwide industrial apprehension, adopting green innovation ` essential in addressing environmental issues. Current study investigates the impact of green management innovation (GMgt) on firm financial performance (FPP). In addition, this study examines the mediating effect of green process innovation (GPrcI) and green product innovation (GPdI) between GMgt and FPP. Data were analyzed through SPSS and AMOS. Based on a sample of 307 top and middle level employees in the Pakistani manufacturing industry. The results revealed that GMgtI has a significant impact on FFP. Second, GPrcI significantly mediates the relationship between GMgtI and FPP. Third, GpdI insignificantly mediates the relationship between GMgtI and FFP. The results also showed that green image significantly moderates the relationship between GPrcI, GPdI and FPP. Finally, the study provides implications for manufacturing firms interested in implementing green innovation practices.
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