Abstract
This research paper explores greenwashing, a deceptive marketing practice employed by corporations to create a misleading perception of their environmental responsibility. Through a comprehensive analysis of academic literature, case studies, and industry reports, this paper highlights the various tactics companies use to greenwash their products and services. Also, itidentifies greenwashing strategies and promotes ethical practices. Moreover, it provides consumers and stakeholders with practical strategies to identify and avoid falling victim to corporate greenwashing. Additionally, the paper examines the consequences of greenwashing on consumer trust, environmental initiatives, and regulatory frameworks. So,this research paper sheds light on the need for transparency, accountability, and effective regulation to combat greenwashing and foster genuine sustainability efforts by corporations.
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