Abstract
No prior literature explores the influence of green transformational leadership on green performance, thus, this study develops a novel research framework to fill the research gap. This study investigates the influence of green transformational leadership on green performance and discusses the mediation effects of green mindfulness and green self-efficacy by means of structural equation modeling (SEM). The results indicate that green transformational leadership positively influences green mindfulness, green self-efficacy, and green performance. Moreover, this study demonstrates that the positive relationship between green transformational leadership and green performance is partially mediated by the two mediators: green mindfulness and green self-efficacy. It means that green transformational leadership can not only directly affect green performance positively but also indirectly affect it positively through green mindfulness and green self-efficacy. Therefore, firms need to raise their green transformational leadership, green mindfulness, and green self-efficacy to increase their green performance.
Highlights
Environmentalism has become more popular owing to devastating environmental pollution and global warming, so more firms are willing to proactively develop green innovation [1]
We demonstrate that green transformational leadership is a crucial driver of green performance
We prove that green mindfulness partially mediates the positive relationship between green transformational leadership and green performance
Summary
Environmentalism has become more popular owing to devastating environmental pollution and global warming, so more firms are willing to proactively develop green innovation [1]. Since consumers pay more attention to the prevalence of environmental issues such that consumer environmentalism is more popular in the world [1,2,3], companies should actively adopt environment management to comply with the environmental trend in order to enhance their green images and competitive advantages [4,5,6]. Green innovation becomes a powerful competitive weapon, as consumers become more concerned about the environment and green products become more prevalent in the market [7]. It is necessary for companies to develop an environmental management philosophy to stimulate their green innovation in the environmental era [9,10]. Transformational leadership plays a crucial role for the development of innovation [12]
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