Green training in enhancing green creativity via green dynamic capabilities in the Indian handicraft sector: The moderating effect of resource commitment

Abstract

The paper attempts to explain how green training, an important human resource function, influences green creativity in the handicraft organisations. The mediating role of green dynamic capabilities and the moderating role of resource commitment are also examined. A survey of 211 handicraft managers is conducted to test the proposed hypotheses, followed by a qualitative approach in which cases of two handicraft organisations are examined. The findings of the study indicate that green training influences the organisations green creativity both directly and indirectly and that green dynamic capabilities further influence the green creativity indirectly via the moderating role of resource commitment to producing superior creative outcomes. The study is the first to assess green creativity as an outcome of green training. The mixed-methods approach used in the study helps in a better understanding of the proposed relationships, thereby developing the existing theory on green training, green dynamic capability and green creativity.