Abstract
This paper selects domestic A-share listed companies from 2010 to 2019 as the research sample, and makes an empirical analysis on the impact mechanism of green technology innovation and enterprise performance, as well as the intermediary role of media attention. It is found that green technology innovation has a significant promoting effect on enterprise performance, and green technology innovation also has a significant promoting effect on media attention, which plays a significant intermediary role between green technology innovation and enterprise performance.
Highlights
Environmental problems caused by global pollution are becoming more and more serious, so the global environmental protection atmosphere and consumers' awareness of environmental protection are increasing
The possible marginal contributions of this paper are as follows: first, in terms of research methods, this paper focuses on the empirical analysis of the impact of green technology innovation on enterprise performance, which further enriches the literature in the field of green technology innovation
ROAi,t refers to the performance of enterprise i in the t-th year; GTIi,t refers to the green technology innovation of enterprise i in the t-th year; MEDIAi,t refers to the media attention of enterprise i in the t-th year; controls refers to other control variables; ε is the random interference item, representing the unpredictable random error caused by subjective and objective reasons
Summary
Environmental problems caused by global pollution are becoming more and more serious, so the global environmental protection atmosphere and consumers' awareness of environmental protection are increasing. Green technology innovation will attract media attention, on the other hand, it will be supervised and restricted by media attention. Green technology will be more widely exposed in the public view, so media attention has a part of the supervision and promotion of green technology innovation. Media attention can enhance the market recognition of enterprises and make them understood by more consumers; on the other hand, it can restrict the development of enterprises to a certain extent. Most of the existing studies focus on the impact of green technology innovation on enterprise performance, lack of research on the intermediate impact mechanism, and lack of certain empirical research. This paper uses media attention as the intermediary variable to make an empirical study on green technology innovation, media attention and enterprise performance
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