Green technologies and marketing tools in ensuring sustainable development of mining enterprises

Abstract

The aim of the article. The purpose of the study is to determine the harmful impact on the environment and human health caused by the operation of the spatial diesel transport units at mining facilities and to prove the feasibility of transferring them to innovative green technologies in combination with the use of special marketing tools. Analysis results. In the 21st century, environmental crises in Ukraine and other countries around the world have been significantly intensified due to anthropogenic activities, slowing down the development of economies and harming the health and well-being of citizens. A number of concepts have been proposed to address environmental, social, and economic problems, among which the concepts of sustainable development and green economy have taken a special place. The last one is particularly important in the context of this study, as it aims to ensure a more harmonious relationship between economic, environmental, and social components, and is directly related to green marketing and environmental management approaches. Therefore, marketing and management tools play a significant role in ensuring the sustainable development of the biosphere and society. This investigation is dedicated, first of all, to the mining industry of Ukraine, but the results are relevant to other countries too. From one point of view, the mining industry is one of the major drivers of the Ukrainian economy, but from the other – it also has a significant negative impact on the environment. Therefore, increasing the efficiency of operation and ensuring sustainable, environmentally friendly development of mining enterprises through the active implementation of "green" technologies within the framework of the above-mentioned concepts is an extremely urgent task, especially given that a lot of special equipment and transport units are operating on such enterprises. Conclusions and directions for further research. As a result of the study, it was determined that the effectiveness of the application of marketing principles for the sustainable development of the mining enterprises’ transport units opens up wide opportunities for improving the management of natural resources and, as a result, meeting human needs, achieving the goals of decarbonization and sustainable development of industry, and preventing global climate change. The implementation of even seemingly insignificant environmental innovations in the mining industry, and especially in its freight transportation, is a significant and very important contribution to environmental protection, sustainable development of society and the biosphere, smart usage of natural resources, etc. And improving the logistics schemes of such enterprises, as well as making fundamental changes and transformations in this area based on the widespread use of modern digital technologies is another very important step towards ensuring the sustainable development of freight transportation at mining enterprises. In the context of green marketing, the implementation of the research results will make it possible to meet the demands of society for the greening of the mining industry as a whole, as well as the demand of individual consumers for environmentally acceptable products from specific mining companies.