Abstract
In this study, we seek to identify and model the motivating factors that influence developers' and investors' decisions to invest in green commercial properties using structural equation modeling methods. Specifically, we model the effects of green building skills and green tax incentives on demand factors influencing green commercial property investment. The study is based on a survey of 350 real estate developers in Malaysia. The results show that monetary green tax incentives and green skills have significant casual effects on demand. Among these, personal and altruistic environmental motivations, corporate conscience responsibility motivations, and economic and financial motivations are significant. Green tax incentives, however, are found to have the most significant effect on green commercial property demand and investment.
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