Green Synergy: Interplay of corporate social responsibility, green intellectual capital, and green ambidextrous innovation for sustainable performance in the industry 4.0 era.

Abstract

This study delves into the interconnections among corporate social responsibility, green intellectual capital, green ambidextrous innovation, and sustainable performance, particularly in the context of Industry 4.0 and sustainability. A questionnaire-based survey was conducted, and a sample of 317 small and medium enterprises was collected. Using Partial Least Squares Structural Equation Modeling in Smart-PLS v4, the findings reveal a significant relationship between corporate social responsibility and sustainable performance, with green intellectual capital and green ambidextrous innovation serving as mediating factors. Moreover, the study highlights the moderating role of Industry 4.0 among green intellectual capital and green ambidextrous innovation with sustainable performance. These findings may guide the managers in designing and implementing CSR strategies beyond compliance and contributing to competitive advantage through green intellectual capital and green ambidextrous innovation for business success in the era of Industry 4.0.