Green Supply Chain Management Practice and Its Effect on the Corporate Image

Abstract

The objective of the study is to evaluate the factors affecting the application of the green supply chain management model and its impact on the corporate image; through the survey of documents on green supply chain management, the study has proposed a model including four factors affecting the application of green supply chain management and the image of enterprises. By applying the PLS-SEM method through the survey of 290 managers come from travel agencies, hotels, and restaurants, the results show that all four factors: internal environment of the business, external environment, pressure from environmental regulations, and green marketing both have a positive impact on green supply chain management practices at tourism businesses . In addition, the research results also show that the external environment and pressure from local, central, and international regulations directly impact the corporate image of tourism businesses. However, the results showed no impact of the internal environment and green marketing on corporate image. On the other hand, the research results also show the low impact of creating awareness from the internal environment of the business on GSCM. This study also discusses the conclusion, recommendations, limitations, and suggestions for further study.