Abstract
This study aims to analyze employee perceptions regarding the implementation of Green Supply Chain Management (GSCM) in the hospitality & tourism sector in West Sumatra. GSCM reflected by the dimensions of internal environmental management and green purchasing can be influenced by environmental orientation (internal and external environmental orientation). GSCM are tested at the second-order construct reflective level and first-order reflective level. Linkages between variables in this study were identified through quantitative explanatory research techniques by testing hypotheses. Non-probability sampling through purposive sampling method from 77 respondents is carried out directly in the two main sectors. The results showed that all hypotheses had a significant effect. Internal environmental orientation and external environmental orientation have a significant effect on GSCM. Interestingly, environmental orientation has become an important predictor affecting the application of GSCM in the hospitality and tourism sector in West Sumatra.
Highlights
Tourism industry is currently rocketing in Indonesia due to its improved performance
Most respondents were senior high school graduates (55 people, 71.4%); while average monthly income was less than IDR 4,000,000 (60 respondents, 78%)
It indicated that hospitality and tourism sectors in West Sumatera has been dominated by young men
Summary
Tourism industry is currently rocketing in Indonesia due to its improved performance. It is regarded as one of the potential sector because of its service-centered activities. The Indonesian Ministry of Tourism’s technical expert from Tourism Marketing and Cooperation Division, predicts that Indonesia tourism prospect in 2019 will be bright due to a positive growth of travel propensity in countries from where international tourists come. It is in accordance with the positive projection rate of global tourist growth revealed by UNWTO. Due to strict competition in tourism market, Indonesia has to face a big challenge (suaramerdeka.com, 2018)
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