Abstract
Green initiatives has become the most potent tool in the hands of companies. The objective of the paper is to get an overview of green supply chain practices in various companies in India. Another objective is to understand the contribution of green supply chain in brand building in India. The study is conducted across 20 different companies in India from various sectors (via automobile, FMCG, chemical and textile) drawn on the basis of random sampling method. This paper makes use of both primary and secondary data. Primary data is collected through survey method via telephonic interview and mailed questionnaire and secondary data is collected from published sources. The results of the study indicate that green supply chain initiatives can prove to be the most potent tool for brand building. The paper provides practical explanation on the Indian front that implementation of green supply chain initiatives can help to build the brand.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Business Innovation and Research
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
