Abstract
ABSTRACTThe essay takes the virtual experience of Hurricane Harvey in the American media as a starting point for an exploration of what George Lakoff’s notion of cognitive framing can contribute to ecocritical discourse. Lakoff notes that it is not easy to change cognitive frames once they have become firmly established, but suggests that engaging storytelling is precisely what can get us to, quite literally, change our minds. The essay explores from a cognitive ecocritical perspective just how elastic our minds really are and what narratives strategies environmentally oriented storytellers have developed in order to change them.
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