Abstract
We investigate the effect of salient green self-image on the willingness to participate in online volunteering for an environmental cause. Our experimental study shows that when the information about participants’ own perceived consciousness and responsibility is made salient, the likelihood of volunteering increases by 11.85 percentage points. Our study contributes to the literature by showing a causal relationship between self-image and pro-environmental volunteering. Our findings have implications for the promotion of online volunteering.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
