Green Remanufacturer's Mixed Collection Channel Strategy Considering Enterprise's Environmental Responsibility and the Fairness Concern in Reverse Green Supply Chain.

Xigang Yuan,Dalin Zhang,Fei Tang,Xiaoqing Zhang

doi:10.3390/ijerph18073405

Abstract

In reverse green supply chain, the mixed collection channel strategy of green remanufacturer is analyzed by building a dynamic game model in which we consider that the green remanufacturer undertakes the environmental responsibility and the green collector shows strong fairness concern for the profit. We analyze the impact of the environmental responsibility level of the green remanufacturer, the preference coefficient of the green remanufacturer, the fairness concern coefficient of the green collector, and the coefficient of cross collection price on optimal decision and profit of the green remanufacturer. The result shows that (1) the green remanufacturer can further improve the collection price, so that it makes many more customers participate in the collection activity; (2) the green remanufacturer pays more attention to fulfill the environmental responsibility, which will increase the intensity of collection of the waste green product, and improve the collection price, as the old green product’s remanufacturing cost is lower than the production cost of the new product, and it can improve the green remanufacturer’s profits; (3) the green remanufacturer’s profit in the mixed collection channel is higher than those in online or offline collection channels.

Highlights

With the rapid development of industrialization, the environment has been seriously damaged
The green reverse supply chain system consisting of one green remanufacturer and one green collector is built, and the remanufacturer can collect waste green products by using online collection channel or offline collection channels or mixed collection channels
In response to the government’s call to protect the environment, the enterprise must further strengthen the consciousness of environmental responsibility and increase the intensity of collection of waste green products

Summary

Introduction

With the rapid development of industrialization, the environment has been seriously damaged. Environmental disasters such as the shortage of water resources and the air pollution have occurred frequently. Some villages have evolved into “cancer villages” in China, where cancer cases are much higher than the normal level, and these villages are often located downstream of polluters (Stephen et al [4]). With the rapid development of economy and society, and the continuous improvement of people’s living standard, the rapid consumption of energy, which brings a great pressure and threat to control the greenhouse gas emissions, reduces the impact of greenhouse effect, and reduces the environmental damage. Based on the above analysis, as a response to the awareness of environmental protection from the government and consumers, the enterprises in the

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