Green Redevelopment of Industrial Brownfields: Driving Mechanism and Model

Abstract

Rapid urban restructuring has exposed a large number of industrial brownfields, and common redevelopment has many disadvantages. To optimize the redevelopment effect, green redevelopment has become an important strategy for urban renewal. Combining the theory of planned behavior and the normative activation model, this study explains developers’ intention of green redevelopment action of industrial brownfields (GRIB) from rational and perceptual dimensions. The empirical analysis using partial least squares structural equation (PLS-SEM) obtained the following results: (1) The intention of green redevelopment is positively affected by three factors, personal norms, subjective norms, and attitude, in decreasing order of influence. (2) Perceptual behavior control is not statistically significant to developers’ green transformation intentions. (3) Using the corporate social responsibility for adjustment, the results show that corporate social responsibility has a positive moderating effect on the relationship between green redevelopment intention and green redevelopment behavior. It is suggested that the government should further formulate oriented incentive policies at the national and local levels to encourage green redevelopment to transform industrial brownfields. Concomitantly, the local governments should encourage developers with industry influence to carry out green regeneration practices, strengthen the publicity of green redevelopment knowledge, and strengthen the promotion and application of GRIB.