Green Purchasing Behavior Analysis of Government Policy About Paid Plastic Bags

Muhammad Khoiruman,Aris Tri Haryanto

doi:10.28992/ijsam.v1i1.25

Muhammad Khoiruman, Aris Tri Haryanto

Open Access

https://doi.org/10.28992/ijsam.v1i1.25

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Abstract

This research will be conducted to know: 1) The influence of green perceived value to consumer green trust to use plastic bag after the policy of using plastic bag paid at modern retail store in Surakarta. 2) The influence of green perceived risk to consumer green trust to use plastic bag after the policy of using plastic bag paid at modern retail store in Surakarta. 3) The effect of green trust on green purchase behavior of consumers to use plastic bags after the policy of using plastic bag paid at modern retail store in Surakarta. The study was conducted in modern retail stores (Alfamart, Indomart and Superindo) in Surakarta using 200 respondents who shop at the modern retail store. A model that can be used to measure green purchasing behavior in the use of paid plastic bags using four interrelated variables: green perceived value, green perceived risk, green trust and green purchasing. Data analysis using Structural Equation Model (SEM). The result of analysis and discussion showed that green perceived value have positive and significant effect to green trust, green trust has positive effect on green purchasing, but green perceived risk has no significant effect to green trust.

Highlights

Seeing the problems that threaten the sustainability of the environment, the society is increasingly required to have a pattern of consumption of goods and services that do not have a negative impact on the environment to full fill basic human needs or commonly referred to as sustainable consumption. Seyfang (2007) defines sustainable consumption is rising up the environmental policy menu, as a strategy to achieve more sustainable development which requires widespread changes in behavior at all levels of society to reduce the environmental impacts of consumption.Public awareness and government policy through regulation or legislation is needed to maintain environmental sanitation including community awareness to reduce the use of plastic bags in the life of Indonesian society
The result of the analysis shows that green perceived value has positive and significant effect to green trust, it means that the higher the consumer's evaluation of all the benefits received and what is sacrificed based on the concern for the environment, the consumer's trust on the importance of the plastic bag paid for the environment will be increasing
3) Plastic bags paid by Alfamart, Indomart and Superindo are products that are really environmentally friendly to avoid cheating by the modern retail outlet to replace with ordinary plastic bags in order to increase profits

Summary

Introduction

Seyfang (2007) defines sustainable consumption is rising up the environmental policy menu, as a strategy to achieve more sustainable development which requires widespread changes in behavior at all levels of society to reduce the environmental impacts of consumption. Public awareness and government policy through regulation or legislation is needed to maintain environmental sanitation including community awareness to reduce the use of plastic bags in the life of Indonesian society. Campaigns for reducing the use of plastic bags have been started by local agencies in various Indonesia, one of which was recorded since October 2010 under the name of Diet Plastic Pouch by Khoiruman and Haryanto. In 2015 comes the ‘Movement of Indonesia Diet Plastic Bag’ is a national association that has a mission to invite people to be more wise in using plastic bags.

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