Abstract
With the advent of the 5G era, the mobile network group buying community dominated by focusing on social relations shows great development potential. However, in the mobile network group buying community, the mixed information makes the information environment of the community more complex. Information asymmetry will lead to “mistakes” in consumers’ choice, making it impossible for some important markets to be fully developed. Considering the gains and losses of three interest subjects—governments, enterprises, and consumers in the green product market under information symmetry, in this paper, an evolutionary game model involving governments, enterprises, and consumers was built. Numerical experiments and simulation were performed using SciPy, a scientific computing library of Python, to study the main factors influencing the healthy development of the green product market. The research results showed under information symmetry, when the governments’ benefit from increased government credibility was higher than the cost of governments for screening the information of enterprises’ products and identifying the green products, the expected fine of enterprises for producing high carbon products was higher than the difference between the actual cost increment and the actual income increment of enterprises for producing green products, and the utility perception of consumers from purchasing green products was higher than the cost of consumers for purchasing green products, the three-party game would evolve to a socially ideal stable state. The above conclusions provide useful policy suggestions for governments to vigorously develop the green product market.
Highlights
Green economy arouses wide concern among countries around the world amid growing environmental pollution, ecological environmental degradation, and global warming
Some scholars studied the behavior of producers and consumers in the market using game models, but they ignored the key role of governments in the development of the green product market; some scholars took into account the role of governments by analyzing the impact of government subsidies on the production of green products of enterprises, but they ignored the impact on consumers
In this paper, an evolutionary game model involving governments, enterprises, and consumers was built to discuss the factors of formation and development of the green product market that influences the socially ideal stable state where governments chose the strategy of information symmetry, enterprises chose the strategy of producing green products, and consumers chose the strategy of purchasing green products, with a view to providing feasible suggestions for cultivating green products and developing green economy in China
Summary
Green economy arouses wide concern among countries around the world amid growing environmental pollution, ecological environmental degradation, and global warming. Wireless Communications and Mobile Computing in the green product market will lead to so many “mistakes” in consumers’ choice that they will buy so-called “green products” damaging their health, such as the fake “green pork” incident of Wal-Mart exposed in 2011 It is difficult for the green product market to be formed and fully developed as consumers cannot accurately identify the key information of green products; so, governments need to control, identify, and disclose the information of green products and standardize the development of the green product market. Some scholars studied the behavior of producers and consumers in the market using game models, but they ignored the key role of governments in the development of the green product market; some scholars took into account the role of governments by analyzing the impact of government subsidies on the production of green products of enterprises, but they ignored the impact on consumers. In this paper, an evolutionary game model involving governments, enterprises, and consumers was built to discuss the factors of formation and development of the green product market that influences the socially ideal stable state where governments chose the strategy of information symmetry, enterprises chose the strategy of producing green products, and consumers chose the strategy of purchasing green products, with a view to providing feasible suggestions for cultivating green products and developing green economy in China
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