Abstract
Purpose – The purpose of this paper is to investigate customers' perceptions and purchase intentions related to green practices in an upscale, green certified restaurant, on a university campus located in the southeastern USA. Design/methodology/approach Design/methodology/approach – The survey was adapted from a previous survey conducted by DiPietro et al. Findings – The results revealed that customers believed that they are knowledgeable about green practices but they would still like to know more about them. Customers also expressed preferences related to restaurants that are environmentally friendly and use environmentally safe products. Moreover, female customers and people with higher education were more conscious regarding green practices. Customers who utilized green practices at home intended to visit green restaurants more often. Research limitations/implications Research limitations/implications – The respondents were sampled from an upscale university restaurant, and were mostly within the age...
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