Abstract

TCM health benefits and pressure to thrive TCM businesses while taking care of the sustainability of resources has challenged the TCM industry to produce more with less. It is of interest to know how TCM businesses innovate to sustainability through green practices. By capturing the perspectives of TCM organizational stakeholders on practices to minimize the negative impacts on the local environment by TCM enterprises (clinics) in Singapore from the lens of a qualitative exploratory study, the present study explored the presence of green practices and innovations of TCM organizational stakeholders though it is less clear whether these engagements are conducted out of the intention to be green, as these are daily practices at TCM clinics. The phenomenological approach was applied to examine the lived experiences of study participants who work or had worked at TCM clinics in Singapore. The highlights of the paper stressed inadequate focus on green practices at the organizational level to achieve sustainable development targets of TCM industry in Singapore, despite the existence of self-awareness at the individual level to protect the environment. The findings can be building blocks for future research on green and policy making. Green practices and innovations to stay healthy while protecting the environment, with more sensible choices, can bring differences to humans’ lives.

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