GREEN PERFORMANCE AND EMPLOYEES’ CITIZENSHIP BEHAVIOR: EXAMINING THE ROLE OF EMPLOYEES’ PRIDE AND COMMITMENT

Anh Tuan Pham,The Kien Nguyen,Truc Le Nguyen,Van Anh Vu,Trung Kien Dang,Xuan Trong Hoang,Hoang Phuong Trinh,Thi Van Anh Le

doi:10.30892/gtg.362spl02-684

Abstract

Nowadays, employee behavior that has emerged as one of the most crucial factors that determine the success of organizations in general, and in tourism industry in particular. Previous researchers indicated that it is necessary to shed light on the mechanism influence of determinant factors on organizational citizenship behavior in the tourism industry. So that the main purpose of this study is to examine the mechanism of employees’ perceptions of green performance of hotels influence their organizational citizenship behavior (OCB) with the serial mediating effects of psychology (perceived pride) and emotion (affective commitment) of employees working in the hotel. A conceptual research model is developed and then empirically examined using PLS - SEM. The study data was collected from 209 employees working in hotel at Moc Chau national tourism area (Vietnam) via a questionnaire survey. The results show a positive correlation between employees’ perception of green performance of their hotel and their OCB. Interestingly, employees’ perceived pride and affective commitment act as serial mediators in the relationship correlation between employees’ perception of green performance of their hotel and their OCB. This study offers new insight for researchers and managers in the hospitality industry in term of “go green” tendency.

Highlights

Abraham Maslow stated about the subject of human motivation: human nature is good, when giving people safety and affection, they will gain affection in their psychology, emotion and behavior
This research is among the research that attempt to answer this question by focusing on the organizational citizenship behavior of employees who work in the hotels in Moc Chau NTA (Vietnam)
Research shows that employees have their own point of view in term of the hotels’ green performance which include of 8 items related to four group such as energy efficiency, water conservation, recycling and clean air

Summary

Introduction

Abraham Maslow stated about the subject of human motivation: human nature is good, when giving people safety and affection, they will gain affection in their psychology, emotion and behavior. According to Trang et al (2018), the attributes of a green hotel in particular which are 5 aspects: customer benefits, energy efficiency, water saving, recycling policy and green identity has a positive effect on the value and profitability of environmental attitudes, thereby enhancing the intention to take eco-friendly actions and visiting a green hotel, at the same time, environmental households. From these evidence, this research hypothesis that:

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Conclusion