Abstract
The article covers the problem of ecological neologisms which mostly appear in the present-day media discourse space and actively function there by making a significant impact on people’s environmental worldview. Moreover, the research also raises the problem of neologisms as an effective educational instrument for raising human ecological awareness. A comparative analysis of the most popular neologisms circulated in the Russian, British and American media discourse space is introduced in the study. Finally, it is suggested that green neology in its close correlation with media ecology provide a foundation for building and developing a new ecosystemic society with more sustainable ideology towards the future of the planet.
Highlights
Language of human beings has the design feature of creativity due to its duality, and the feature of duality of structure of the language system is a crucial feature of human language [1]
We will consider the process of collecting statistics on the example of the English ecological neologism garbology
Neology is a science that is directly related to almost all areas of human activity
Summary
Language of human beings has the design feature of creativity due to its duality, and the feature of duality of structure of the language system is a crucial feature of human language [1]. Modern linguistics considers the language to be a complex dynamic system, the direction and nature of the evolution of which are subject to the general laws of dialectics. The most active development of the language is regarded in the field of vocabulary. This can be explained due to a number of its features in comparison with other language levels and, in particular, a higher degree of extra-linguistic determination [2]. Since the phenomenon of the present-day world are divided into products of nature, products of culture as well as the products of massive digital technologies, there is certainly a need for linguistic and learning (educational) action when newly developed objects or new concepts have to be named
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