Green Mobility in a Managerial Perspective

Abstract

The Green Mobility concept involves great affair of technological, sociology-cultural and political innovation. This may be analyzed in a managerial perspective on the background of the Resource Based Theory and its VRIO framework on the hypothesis that the community organization management works in directions of social and economical growth in a perspective of social as environmental long term sustainability. The basic assumption of the RBT lies in the concept sustainable competitive advantage that belongs to a firm or an organization on the basis of the availability of resources with the attributes of Value, Rare, Inimitable in a specific Organization. In this perspective, any local community have specific view of applying served customer functions of resources in technological, socio-cultural and organizational way according to its ability in building up on knowledge, that is a specialization of way of producing and, last, living (Marshall 1920). By this view, change in lifestyle and people's behaviors comes from innovation process (Schumpeter 1942) in technologies, in socio-cultural view, in political organization, other words, in knowledge and in scientific progress. These three areas (technologies, society, policy) are powered by capacity of innovation and changing and this is the competitive advantage of goods producing, of political and social organizing, that will be a competitive advantage in achievement in best levels of lifestyle, that is the way of communities evolution. Also, technologies changes produce as a result a change in served customer functions, in people's behaviors, in political and law organization (shumpeterian revolution), change in socio-cultural ways produces as a result a change in organizational way of economy and law (social revolution), change in political way produces change in social organization, economy, people's behaviors. So we try to work in this perspective that is the hypothesis that evolution of communities is a result of technological, socio-cultural and political revolution over the time, last, in knowledge heritage (Rullani 2004). This is according to falsificationist methodological perspective. And every change was almost hard change for the resistance to innovation coming from human behavior as a specialization way of life. Resource Based View can offer a framework for managing this change in the perspective of sustainability competitive advantage of local system when resources' achievement works in ecological and environmental safeguard perspective. Efficiency and environment safeguard are the attributes of Mobility systems as a resource that may generate sustainable competitive advantage in goods and peoples mobility for a local system in the future.