Abstract
Most of the companies are preferring into green marketing because of the following reasons: In India, around 25% of the consumers prefer Eco-friendly products, and around 28% may be considered healthy conscious. Therefore, green marketers have diverse and fairly sizeable segments to outfit. The Surf Excel detergent which saves waters (advertised with the message — “bucket water is enough”) and the energy-saving LG consumers durables are examples of green marketing. We also include green buildings which are capable in their use of energy, water and construction materials, and which reduce the contact on human health and the environment through better design, construction, operation, safeguarding and waste disposal. In India, the green building association, spearheaded by the Confederation of Indian industry (CII) -Godrej Green business Center, has gained wonderful impetus over the last few years. From 20,000 sq ft in 2013, India's green building track is now over 25 million sq ft.
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