Abstract
This study examines the effectiveness of green identity labeling and environmental information in nudging consumers toward pro-environmental food choices, using an online discrete choice experiment conducted on US respondents. Results reveal that the green identity labeling in itself is ineffective at increasing consumer valuation for sustainable labels. Nevertheless, the environmental information intervention and its joint use with green identity labels can enhance consumer valuation for already existing pro-environmental foods instead of the novel food products. The policy implications for encouraging sustainable behaviors are discussed in the paper.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
