Green grow the fishes‐oh? Environmental attributes in marketing aquaculture products

Abstract

The rise of aquaculture production in the last two decades has had a notable impact on many of the world's markets, sometimes supplementing or replacing existing capture fishery products, developing new market opportunities through improved availability, novel products and/or improved market chain efficiency. Meanwhile consumers have also become increasingly aware of environmental issues and associations with the products they consume; within this broader trend, the practices and possible impacts of aquaculture have justifiably or otherwise been subject to particular scrutiny and sometimes negative comment. Future opportunities and directions for growth and development of aquaculture may become increasingly driven by market perceptions of environmental attributes and, associated with this, the ways in which aquaculture processes and products are presented. This paper reviews the relevant issues of environmental attributes, explores the ways in which these may interact with future production and market trends and suggests critical emerging factors for the aquaculture sector.