Abstract
Aloe vera, often referred to as "Green Gold," holds significant promise for environmental conservation and economic development through entrepreneurship. This study investigates the environmental and economic potential of Aloe vera entrepreneurship, addressing key research questions and objectives through a mixed-methods approach. Quantitative analysis assesses the environmental footprint of Aloe vera cultivation compared to other cash crops, examines the socio-economic benefits of Aloe vera entrepreneurship, and analyzes market dynamics. Qualitative analysis explores challenges, opportunities, and innovative practices in accessing markets, scaling businesses, and enhancing sustainability. Policy analysis evaluates the role of policies and regulations in supporting Aloe vera entrepreneurship while ensuring environmental stewardship. Data integration and synthesis provide valuable insights into the potential of Aloe vera entrepreneurship to drive sustainable development and offer practical guidance for stakeholders. This research contributes to the growing body of knowledge on sustainable agriculture, entrepreneurship, and environmental management, highlighting the importance of harnessing nature's resources responsibly for the benefit of present and future generations.
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