GREEN ENTREPRENURSHIP BASED ON LOCAL WISDOM TO SUPPORT THE ATTRACTION OF SUSTAINABLE ECOTOURISM

Abstract

Optimally developing ecotourism in the regions requires strategic planning, utilization, control, institutional strengthening and community empowerment by paying attention to social, economic, ecological principles and involving stakeholders. With problems that threaten the destruction of ecosystems and the environment, the community is expected to be able to create green entrepreneurs that are beneficial to the environment. The government is also trying to support the environmental saving program by issuing Government Regulation of the Republic of Indonesia Number 46 of 2017 concerning Environmental Economic Instruments which encourages ministries/institutions/work units or regional institutions to use environmentally friendly goods and services. Community service carries out activities regarding green entrepreneurship and ecotourism in Bogor City, especially those related to ecotourism and sustainable community development through green entrepreneurship as the main weapon in increasing the attractiveness of ecotourism destinations in Bogor City. There is still a need to carry out research studies regarding green entrepreneurship and ecotourism as well as sustainable community development. The aim of this service is to help the community, especially MSMEs, who support ecotourism development and planning, especially the relationship between ecotourism and sustainable community development through green entrepreneurship as the main study in increasing the attractiveness of ecotourism destinations in the city of Bogor.