Abstract
The research problem is that West Nusa Tenggara lacks the local characteristics to support sustainable eco-tourism and culture. The case study of the quantitative descriptive method was used to describe the motivation behind the establishment of sustainable eco-tourism, the evaluation of triple helix support factors (government, academia, and green product business actors) in the development of the ecotourism, evaluation of internal factors of ecotourism, SWOT analysis, and the establishment of a green entrepreneur development strategy model in weaving and pearl industries. The results of the study show that the pearl shell breeding industry in West Lombok, which consists of pearl shellfish culture, treatment, pearl shell growing, pearl cultivation, pearl processing, pearl processing into jewelry, processing pearl shell waste into jewelry, and souvenirs, as well as the use of pearl shell meat for consumption, has high economic value and provides strong appeal for tourists. Pearl shell businesses from upstream to downstream can be used as a typical green tourism model of West Nusa Tenggara with high educational value. The woven fabric industry with natural dyes from various types of leaves, skins, and logs in Pringgasela village can empower 1,250,000 women.
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