Abstract
We are witnesses of excessive depletion of natural resources, climate change and a loss of biodiversity. Water, air, soil, light and noise pollution is increasing. At the end the quality of life is worsening as well. Interdisciplinary approach is needed. Economy and chemistry are two different scientific areas, which facing environmental challenges develop divergently. The results are that we have green economy and green chemistry; we deal with complex problems sharing our knowledge and supporting each other. Green chemistry is a new paradigm that provides solutions to contemporary environmental, ecological and sustainable challenges. The aim of the paper is to present approaches of green economy and green chemistry, collaborations between them and integrative effort in solving environmental challenges toward sustainability. The goal is to present examples of green business based on green chemistry. Methodology encompasses case studies of companies with green business. This paper contributes to existing research in three ways: it spreads knowledge and good business experiences, it shows long term benefits and it raises awareness of a paradigm shift towards ecology and sustainability.
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