Green Deal Era: Exploring Environmental Attitudes and Ecological Behaviour

Abstract

Proposed by the European Commission in December 2019, the European Green Deal is a bold initiative aimed at transforming the European Union into a sustainable and carbon-neutral economy by 2050. To achieve this goal, it necessitates a collective approach and firm dedication from European institutions, member states, the private sector and civil society. This research assesses the factors which can influence the behaviour of consumers and delineates action plans aiming to encourage the realisation of sustainable choices. Specialty literature views the European Green Deal as a core, requisite stepping stone in the efforts taken by Europe toward creating a sustainable ecological revolution. Moreover, it triggered an assessment of environmental problems and fostered EU climate and economic objectives because of current and relevant events of an economic and political nature. In operating the research, information gathering concerning consumer behaviour and attitudes was conducted with the help of a survey, and it was analysed from the statistical point of view, foreseeing the realization of the European Green Deal. The European Green Deal will also ensure consumers are supplied with information on the environmental consequences of products and services, fostering transparency. The two goals are thus to encourage decision making based on knowledgeable facts and to increase responsible consumption. Furthermore, the implication of the European Green Deal brings along a series of disadvantages and opportunities that enable one to understand better the economic implications for consumers and to realize their desires and demands more clearly. There are important directions, according to the research, for example, including its ability to provide valuable knowledge about the impact of the European Green Deal on consumer behavior. It is through the reshaping of marketing strategies and approaches that organizations can plug into the changing trends posed by consumer preferences and become accustomed to the positively altered wish for sustainable products.