Abstract

The purpose of this chapter is to review the factors that have an impact on green consumption behavior of individual consumers, as they relate to environmental sustainability considerations. After a brief review of the evolution of environmentally related research and relevant terminology, factors expected to have an effect on pro-environmental behaviors of individuals, inclusive of various demographic, individual, social-cultural, and contextual/situational considerations are assessed. A distinction between high- and low-income countries with respect to their reasons for engaging in environmentally friendly behaviors is also made in the discussion section. The chapter ends with a number of suggestions for future research and some concluding remarks.

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