Abstract
This study aimed to know: (1) the form of the collaboration done on the green cayenne pepper production and marketing between the farmer and the distributor (2) to analyze the farmer income on the green cayenne pepper production and marketing collaboration. This study was conducted in the central of the cayenne pepper production in East Lombok Regency in March 2017-March 2018. The survey method was employed in this study. The population and participants joined in this study were chosen by the purposive sampling technique. The descriptive analysis was done to merge the quantitative and qualitative analyses used in this study. Results showed that the cayenne pepper production and marketing between the farmer and distributor were productive and able to strengthen their social capital. Technological devices used were also effective in increasing the production of the cayenne pepper as much as IDR 11,343 IDR kg/ha. The farmer gross income mean was reaching IDR 243,210,000/ha, while the mean of the production cost was IDR 80,040,000/ha, therefore the net income was IDR 163/170,000/ha. The cayenne pepper marketing between the distributors in the West Nusa Tenggara and some regencies in Indonesia was done based on trust and some social norms agreed.
Highlights
The cayenne pepper is an important commodity demanded in Indonesia
The stable cayenne pepper demand and prices in the domestic market was the major reason for its production and marketing collaboration between the farmer and distributor in the East Lombok Regency
Location, and Study Duration The survey method was applied in this study to observe the cayenne pepper production and marketing collaboration system in East Lombok Regency, West Nusa Tenggara
Summary
The cayenne pepper is an important commodity demanded in Indonesia. The cayenne pepper and other vegetable commodities was dominantly produced by farmers with limited fund as their main income. The stable cayenne pepper demand and prices in the domestic market was the major reason for its production and marketing collaboration between the farmer and distributor in the East Lombok Regency. East Lombok Regency is the central for the pepper production in West Nusa Tenggara with a total cultivating area of 4.614 ha and total production of 53,342 tons or covering 83.32 % cayenne pepper production in West Nusa Tenggara (West Nusa Tenggara Institute of Statistical Data, 2016). The cayenne pepper cultivating area and the production was increasing significantly until the year 2015, but decreased significantly in 2016 due to the high precipitation level
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