"Green Banking Penetration among Commercial Banks’ Customers in Kerala"

Abstract

The main aim of this study is to analyse the level of green banking penetration among bank customers in terms of their awareness and perception. The Green banking is the changing face of banking system all over the world. Kerala is popular owing to its literacy and financial literacy rate and hence it is to study the extent of green banking penetration in such a state. Substituting as well as implementing existing banking products with green banking products, essentially a fruitful mechanism that contributing environment sustainability. Development and sustainability are going hand in hand, where not only the banks but the customers and society as a whole are benefited by green banking. With the use of student t-tests and chi-square test, the study analyses the variations and dependence between and among various factors and determinants of green banking and probable remedies are suggested herewith.