Abstract
This research was aimed to investigate the connection between the social networking sites and green entrepreneurship intentions through a mediated-moderated model. The study was based on the Shepero’s model of entrepreneurship intentions and Ajzen’s theory of planned behavior. The study design reflects that social networking sites and green entrepreneurship intentions are mediated by risk propensity and self-efficacy, while self-efficacy and green entrepreneurship intentions’ relationship is further moderated by subjective norms. A well-structured and self-administered questionnaire was used to collect data from 500 respondents. The data were analyzed, and hypotheses were tested using PLS-SEM. The study findings confirmed that there exists a positive and significant link between social networking sites and green entrepreneurship intentions through the indirect effect of risk propensity and self-efficacy. However, the findings regarding moderating effect indicated that subjective norms have no significant impact between the self-efficacy and green entrepreneurship intentions. The study findings have significant academic and practical implications for government representatives, policymakers, and entrepreneurial educational institutes that can use these findings.
Highlights
The fast increase in human population has resulted in a dramatic change in human buying patterns, and this has indirectly and directly affected the human well-being
The combination of self-efficiency and risk propensity enhanced their attractiveness for green entrepreneurship
Students at universities depend on the practical approach and context of the green entrepreneurial company
Summary
The fast increase in human population has resulted in a dramatic change in human buying patterns, and this has indirectly and directly affected the human well-being These developments have resulted several damages to global environment such as intensification in environmental emissions, climate change, and decline in flora and fauna. Over time, such changes and uncertainties in global climate has impacted the service quality at both human and systematic levels. Entrepreneurship concept was introduced in the 17th century This concept has different meanings and uses in different concepts and dimensions. Some entrepreneurs are taking the concept of entrepreneurship as a process of introducing good quality new products and Sustainability 2021, 13, 8627.
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