Abstract
Over the years, business leaders were criticised for exploiting as well as harming the environment for the sake of profit maximisation. The environmental movement has brought to conscious the potential negative impact of corporate ideals and formed the basis for resistance to those ideals. This study demonstrates the impact of environmental values on employees' attitudes toward business owners and managers and highlights the impact of change in social values on business activities and norms. The results of this study are meaningful to leaders and policy makers who seek to promote workers' cooperation and support in face of urging social trends.
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