Abstract
This study examines the adoption of web tools by Greek legacy media organizations from a historical perspective, covering the period from the 1990s to 2023. The study employs a mixed-method approach, including a literature review, content analysis of websites, and survey of social media and application use in two time-points. The results reveal that Greek legacy media have embraced web 2.0 technologies, such as tags, live broadcasting, and on-demand content. However, the study also identifies some areas for improvement, including the need to create more interactive public discussion environments and explore new technologies such as podcasting and new platforms.
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