Greater Rural Opportunities for Women (GROW): A multifaceted approach to poverty alleviation at scale

Abstract

How did the Greater Rural Opportunities for Women (GROW) project reach over 23,000 smallholder farmers in northern Ghana and achieve impact? This case study describes the project’s multifaceted approach to poverty reduction, which combined adaptive management and a comprehensive communications strategy to work toward poverty alleviation at scale. With an initial focus primarily on improved nutrition and food security, the project evolved to include a greater emphasis on women’s economic empowerment and leadership. Group formation was an important strategy for providing services at scale, including increased access to market linkages, agronomic information and practices, and financial services.